Today is our third anniversary, and I nearly forgot about it until I received a text message from my sister. I am not sure what revelation is more strange to me, the fact that we have made it to a concrete milestone for all new businesses despite incredible odds against us, or the fact that it doesn’t feel all that important at the moment. This is not what I thought it would look like.
Three years ago, I was waiting for this day with a boatload of anticipation and anxiety. Three years was the magic number for me, the date that would mark that this business was going to work, and I probably wasn’t going to lose my house and everything we have built. Now it seems very very small. Now I am met with overwhelming amounts of the polar feelings of gratitude and guilt. I am so thankful we are still here and feeling so many things for those who aren’t. It’s visceral, and I am heartbroken for America right now. Now is not the time to celebrate, we have a lot of work to do.
As part of this milestone, the Ethanolo¿y Family is taking time to evaluate how we can be part of the solution, not the problem. We are promising to take a harder stance on things like racial inequality, environmental justice, and the preservation and promotion of art and science. We have a duty of care to be better, because there are a lot of people and businesses that will never get that chance. Thank you to all of our customers for your generosity and endless amounts of both personal and professional support over these last three years, YOU have made all the difference.
-Geri, Nick and Ethanology Family
This blog is our journey. Distilled.