I have been radio silence for over a year, but don’t mistake my silence for quiescence. In the last year we have built 2 new bars, an outdoor seating area, acquired the property next door for future endeavors, tripled the capacity of our equipment, and made an integral hire of a key production member. We have hired and retained extremely talented staff, volunteered time and skills to furthering positive growth and diversity in the industry, and continued to foster learning and optimization of working with local agriculture. We lost a distillery dog, and gained a distillery kid. We have squirreled away new products and managed (mostly) to keep up with demand for existing ones.
We didn’t do all of this in a vacuum. We had a lot of help, and made some mistakes. The help we received strengthened our loyalties and allowed us to turn around and lift up those who were next in line; the mistakes were valuable lessons that breed wisdom that can only come from experience. Growth is really hard, whether its personal or professional. It is also exhilarating. We are proud of this place and all of the people who ultimately make it special, and the time has come for us to pause and hold a little more space for reflection and gratitude. Growth at this point seems inevitable, but in order to preserve what we value we need to make sure every decision we make as a company helps us achieve our mission and vision, even if it isn’t the one that is most financially prudent. That means slowing down, just for a minute, and carefully planning for the next five years. Just as crucially, it means stopping and being grateful for the first 5. - Geri
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March 2024
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