Building a Distillery
My mother might argue that I was born stubborn and opinionated. Although the bane of her existence, I thank God for these traits as well as my husbands unbridled optimism or we would surely never get this business off the ground. I am reasonably certain now that in order to be an entrepreneur you must have just a touch of madness.
Many people ask about the business, and being the all-consumed Stockholm syndrome victim I am, I divulge. I can see it almost immediately, the eyes of most listeners glazing over and the repeated look that clearly proclaims “why on earth would you want to put yourself through all that when you could just work a 9-5”. I will plainly admit that my husband and I have on more than one occasion, stuck awake at 3 in the morning, asked ourselves this very question.
For most of us, building a business from the ground up is nothing short of a miracle. For those of us masochistic enough to be interested in building a distillery let me share a few poignant facts.
There you’ve had it, the ugly (and much abbreviated) truth that is starting a distillery. To be fair, it isn’t all bad and in order to dispense with the doom and gloom I feel obligated to share the most important high points of choosing this way of life.
It occurs to me that many of these points will resonate with all start-ups. As you are losing sleep picking out just the right screw to hold up the frame of the structure that no one will ever see, remember that in your insanity you are the very fiber that promotes capitalism and innovation. Given this, I’ll keep losing sleep, working 70 hour work weeks, and smiling at those giving me the glazed over look when I talk about said screws. I will do this because those of us stricken with entrepreneurship have no choice and also because ultimately it is our purpose in life. So cheers to all you sick bastards brave enough to be entrepreneurs, I hope you find your cure in self-made success.
This blog is our journey. Distilled.