Jesus. What a ride. I will tell ya’ I never thought it would be this difficult, mentally and physically. Six years ago, when writing the business plan, and the beginning stages of our branding strategy, I never knew how true our mission statement would prove to be. Most notably the last two sentences.
It has been a long and challenging journey for the Ethanology partnership. For years, we have existed as an island. We wore independence like a badge of honor and proudly and accurately stated “Nobody gave us a damn thing.” I don’t think I have appropriately emphasized what a long journey it has been, perhaps too long for two people to handle on their own. Simply stated, we were running on fumes and needed help.
Bewildering as it is to me, help has come to us mostly where it was least expected. People have showed up on their own precious time for the promise of cheap beer and mediocre pizza to clean, assemble, construct, troubleshoot, educate, and support us. Thank you seems incredibly inadequate, but thank you and free hugs are all we have to give out at the moment. Elk Rapids and the surrounding communities have been so accommodating and kind, I am so grateful to have landed here and I cannot wait to give back.
More good things to come, very soon.
This blog is our journey. Distilled.