It’s been a while. I know. However, Geri and I have been working our asses off. The dream is coming along. Slowly. But coming, nonetheless.
Our society glamorizes the attractive facets of entrepreneurship. The success, artistic expression, creative freedom, and the ability to make your own decisions. Decisions that can ultimately lead to your success, or failure. Decisions that will affect the livelihood of your employees. Your livelihood. Your future.
In the beginning, you are passionately driven to build a life around a simple idea. An idea which is now the mission of Ethanolo¿y. Our mission is to create something we are proud of. Something special. Something exclusive. By crafting each small batch by hand, in-house, in limited quantities, we have the ability to be overtly critical of the product we release. We have the control, and latitude, to take the time necessary to make it right. And when its gone, its gone. There will be no more, until we make more.
We live in a world where there are limitless products in everlasting quantities. There is no speciality. No real value. Mass production has tided the way of a truly handcrafted product. However, executing this vision takes far more energy and attention to detail.
So you want to be an entrepreneur? What you don’t see is the arduous work, sleepless nights, tempestuous discussions and countless setbacks. This shit is tough. In the past six months we have learned a tremendous amount. Shit you can’t read, study or hypothesize. Shit you must experience.
Synonyms for entrepreneur: Sign builder, mason, accountant, general contractor, hydrologist, electrician, plumber, general contractor, painter, marketer, botanist, chemist, biologist, graphic designer, engineer, etc. etc. etc.
In the end, our due diligence, passion, hard work and drive will hopefully bring us to the more attractive facets of entrepreneurship. Until then, we will suit up our Carhartts and get to work.
Many thanks for your support and love… See you in May.
This blog is our journey. Distilled.